I connect search, paid media, content, AI and analytics to help brands become easier to find—and harder to ignore.
Specialist work is grouped clearly, while strategy stays connected across discovery, acquisition, product experience and retention.
Selected platform screenshots supplied from active client work. Figures below reflect the ranges visible in those records.
Detailed engagements across legal tech, AI, ecommerce, healthcare, publishing, community and business software.
An integrated growth program for a legal-information platform, connecting organic discovery, answer-ready content, paid acquisition and performance measurement.
02 / AI PRODUCT↗Multi-channel growth for an AI platform, bringing together Meta and Google campaigns, search visibility, influencer outreach and analytics-led iteration.
03 / ECOMMERCE↗Performance marketing across Meta and Google, with campaign structures covering purchases, traffic, reach and retargeting for sustained ecommerce acquisition.
04 / AI SAAS↗Growth support for an AI customer-service platform, aligning search, answer-engine visibility, paid media and social messaging around a complex SaaS product.
05 / HEALTHCARE↗A patient-discovery approach combining search optimization, social communication and analytics to make specialist healthcare information easier to find.
06 / COMMUNITY↗Organic visibility and on-page optimization for a community institution, helping local audiences discover programs, services and essential information.
07 / PUBLISHING↗Search-led editorial and publishing operations for a digital newsroom, with structured content, audience relevance and consistent production at the center.
08 / B2B SAAS↗Positioning and growth support for a lead-generation platform that combines local-business discovery, website audits and personalized outreach workflows.
09 / LEGAL PUBLISHING↗Search and content thinking for a U.S. legal knowledge platform built around clear explanations, topical hubs, answer-ready questions and trusted sources.
A digital tools project in the broader portfolio. Public-facing scope details will be added when the project site becomes available.
Long-form thinking on acquisition, search, product experience and channel management.
A practical framework for turning campaign reporting into better decisions.
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How to structure authority for search results, answer engines and generative interfaces.
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A channel system in which every campaign makes the next campaign smarter.
Read full article →Direct feedback shared from client conversations.
“Wow! This is so amazing! You really did a great job here. I love it.”PharesClient feedback
“You have been doing a great job with handling all the marketing work.”Client feedbackMarketing engagement
Cross-channel experience across ecommerce, SaaS, publishing, healthcare and service businesses—owning the path from visibility to acquisition to measurement.
eCommerce strategy, SEO, PPC, social, analytics and ongoing performance optimization.
Content strategy, community engagement, publishing and reporting across multiple client accounts.
University of Punjab and Virtual University of Pakistan, with continuing work in programming and software development.
Need stronger search visibility, more disciplined paid acquisition, or one AI Growth Marketer who can connect the whole digital picture?
Campaign ideas,
made visible.
Seventeen social media creatives across legal tech, AI video and B2B lead generation—designed as connected campaign systems rather than isolated posts.
Make legal research feel clear and approachable.
Turn product features into a bold AI creator story.
Translate a B2B workflow into practical outcomes.